Osocio NL

A hearing test disguised as a mobile game

Posted by Marc van Gurp | 15-04-2014 15:40 | Category: Health



Bekol: Sonar Invasion, a mobile game which is also a hidden hearing test.

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.

The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

Download the app here (iPhone).



Advertiser:
Bekol
Agency:
BBR Saatchi & Saatchi, Israel
Additional credits:
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Liron Cohen, Shachar Aylon
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish, Reni Bracha
VP Production: Dorit Gvili
Programming: Yonatan Mor, Oren Shtark
Digital Designer: Michael Shely
"Bekol" Advisor: Sara Fridman
Keywords:
- -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)