The best of non-profit advertising and marketing for social causes

A hellhole by any other name

Posted by Tom Megginson | 26-08-2010 20:13 | Category: Poverty

This campaign from Amnesty International plays on the irony of Venezuelan place names, La Paz ("Peace") and El Paraiso ("Paradise"), by showing what places like those have turned into because of international indifference to poverty:

Credits after break.

Creative Directors: Noraida Otazo, Demian Campos, Jose Juan Sanguinetti
Art Director: Jose Antonio Hernandez
Copywriter: Jose Juan Sanguinetti
Photographer: Pedro Primavera
Planning: Carlos Rodriguez, Julio Grande

Advertiser:
Amnesty International (Venezuela)
Agency:
Publicis (Caracas)
Source:
I Believe in Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.