Osocio NL

A Helmet or a Coffin

Posted by Marc van Gurp | 1-03-2011 21:11 | Category: Road safety

This is fierce. And powerful. You do not need much imagination to get the chills.
The video is from the AIP Foundation, the Asia Injury Prevention Foundation based in Hanoi, Ho Chi Minh City, Bangkok and Phnom Penh.

“If you won’t put a helmet on your child, you’d better plan ahead.”

AIP Foundation is partnering with Vietnamese road safety stakeholders to design and implement a 3-year public awareness campaign in 2011 targeting child helmet use. Children comprise 40% of traffic fatalities and often do not wear helmets due to widespread misinformation about the medical safety of helmets for children. Although the government issued Decree 34 in May 2010 – requiring children over the age of 6 to wear helmets – only 30% of Vietnamese children wear helmets.

Below some previous campaigns from the AIP Foundation.
I’m a scooter driver myself and had an accident last autumn. I was lucky because I always wear a helmet but also protective clothing.

AIP Foundation
Ogilvy, Vietnam
Additional credits:
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios
I Believe in Advertising

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