The British Skin Foundation has been working with healthcare agency Langland on their new ‘Holiday Souvenir’ campaign, which aims to inform people about the potential threat of developing squamous cell carcinoma (SCC) - the second most common form of skin cancer in the UK.
The campaign is aiming to raise awareness of this potential risk amongst the middle-aged and older, as it tends to affect those in that age group, and occurs more in men than women. Using the idea of the package holiday boom of the 1970s and 1980s as a focal point, the images cleverly depict the lesions on the models’ forehead in the shape of popular holiday destinations like Tenerife, Corfu, and Sardinia.
Whitney Andrews, account director at Langland: “We created the public awareness campaign for the British Skin Foundation, as we knew that actinic keratoses is particularly prevalent amongst the generation of Britons that first took advantage of low-cost flights to sunny holiday destinations in the 70s and 80s. As a potential precursor to a form of skin cancer, it’s something both parties involved felt was worth raising awareness of. Langland worked with photographer, Gary Salter, creating skin lesions in the shape of popular holiday destinations to really drive home the message that unusual patches of skin should be checked by a doctor.”
Click images to enlarge.
British Skin Foundation