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A lot of pens in this new ‘Your Signature Is More Powerful Than You Think’ from Amnesty

Posted by Marc van Gurp | 18-06-2014 23:00 | Category: Human rights



A lot of pens in this new Your Signature Is More Powerful Than You Think from Amnesty International

‘Your Signature Is More Powerful Than You Think’ is the well-known theme of Amnesty International. And is often used in campaign videos. This is the latest.
Amnesty is celebrating again the association’s process of mobilisation and its backbone in contributions: the signatures of supporters.

The film follows the ominous course of a persecuted protestor: arrest, detention, physical cruelty but mainly focusing on the release once thousands of pens petition to release the man from his incarceration.

The soundtrack, performed by Paolo Nutini (Iron sky), features a short excerpt from Charlie Chaplin’s speech from The Dictator providing a singular depth and meaning to the film.

The atmosphere in this latest version is a little too industrial, artificial is maybe the right word. Luckily the agency used music with a human touch.





Advertiser:
Amnesty International France
Agency:
TBWA\PARIS
Additional credits:
Amnesty International France Representatives: Bertin Leblanc, Arnaud Humblot
Agency Representatives : Anne Vincent, Laure Lagarde et Isabelle Dray
Creative Directors: Philippe Taroux et Benoit Leroux
Artistic Director : Ingrid Varetz
Copywriter : Ingrid Varetz
Head of TV : Maxime Boiron
TV Producer : Amer Zoghbi
Sound : Else / Olivier Lefebvre, Benoit Dunaigre, Philippe Mineur et Ferdinand Huet
Music : Paolo Nutini / Dave Nelson & Charlie Chaplin
Production Company: Troublemakers.tv / James Hagger, Aurelie Chevalier, Cecile Alvarez, Charles-Philippe Bowles, Thomas Bidart
Director - Onur Senturk
Co-Production and Post-Production: One More / Benjamin Darras, Johnny Alves, John Meunier, Nicolas Larrouquere, Romain Bouileau







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