Osocio NL

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts



National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine
Additional credits:
Creative Director: Alexander Smirnov
Art Director: Vladimir Kobets, Evgeniy Pavlovich
Copywriter: Sergei Malyk
Producer: Olga Zhegulina

Marketing research agency MASMI Ukraine:
Director: Stanislav Chiglintsev

Production and animation MOKA STUDIO:
Founder, Animator: Yuri Motrich
Animator: Boris Denisevich

Music DeWolfe:
Director: Oleg Onopriyenko

Sound Baker Street:
Man's voice: Ivan Rozin
Woman's voice: Mariana Golovko
Producer: Olga Slezka
Soundman: Dmitry Snizhko

Post-production Mental Drive:
Soundman: Evgeny Chistyakov
Producer: Natalia Tsiptsyura







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)