A more sophisticated approach to branded breast cancer support
Posted by Tom Megginson | 20-10-2011 17:40 | Category: Health, Pinkverts, Women's IssuesI really like this ad:
Why? Well, just look at it. Instead of wrapping itself in pink, it makes a positive statement about the value of growing old. It’s especially apt coming from a cosmetics company. Similar to the Dove “Real Beauty” approach, but more subtle, this ad really makes you think and feel. And rather than associating itself with eternal youth, Biodermal brands growing old in good health.
Sure, the breast cancer message could have been more prominent. But I’d rather two understated than over-the-top.
Advertiser:
Biodermal (Netherlands)
Source:
The Inspiration Room
