Osocio NL

A more sophisticated approach to branded breast cancer support

Posted by Tom Megginson | 20-10-2011 17:40 | Category: Health, Pinkverts, Women's Issues



I really like this ad:

Biodermal - A more sophisticated approach to branded breast cancer support

Why? Well, just look at it. Instead of wrapping itself in pink, it makes a positive statement about the value of growing old. It’s especially apt coming from a cosmetics company. Similar to the Dove “Real Beauty” approach, but more subtle, this ad really makes you think and feel. And rather than associating itself with eternal youth, Biodermal brands growing old in good health.

Sure, the breast cancer message could have been more prominent. But I’d rather two understated than over-the-top.



Advertiser:
Biodermal (Netherlands)
Source:
The Inspiration Room







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)