A moustache doesn’t make you creepy   #Movember

Posted by Tom Megginson | 20-11-2012 20:13 | Category: Corporate Social Responsibility

A moustache doesn't make you creepy - Movember - Taxi Canada

Movember is a popular charity for self-promotion use among ad agencies, as it’s an opportunity to show off creative ideas with a built-in interest base. Last year, I shared a video by Ottawa’s McMillan, who also made an awesome employee pin-up calendar from the previous year’s efforts.

This year, I’ll share something by Taxi Canada. It may be the creepiest Movember campaign yet:

It’s a strange one, to be sure. The build is slow and subtle, at first, which helps increase the sense of unease. I was happy to see that it didn’t fall into the cliché, popular on social media, of saying a moustache makes the Movember participant look “like a pedophile”. (Which is wrong on so many levels.)

Instead it presents a “creepy” man who, like the Tobias Fünke character in Arrested Development, is entirely unaware how uncomfortable he makes everyone around him.

Movember & Sons
Taxi Canada
Additional credits:
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Art Director: Craig Ferguson
Copywriter: Tal Wagman
Producer: Brie Gowans
Production Company: Radke Films
Executive Producer: Scott MacKenzie / Scott Smith
Director: Shawn Zeytinoglu
Director of Photography: Shawn Zeytinoglu
Line Producer: Peter Oad
Editor: Melanie Hider, Bijou Editorial
Online: Alter Ego
Audio / Music: Grayson Matthews
Producer: David Sorbara
Casting: Jigsaw
Adverblog (Facebook)

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