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A paper city to tell about energy efficiency

Posted by Marc van Gurp | 18-05-2014 22:30 | Category: Environment



Energiaklub and BEE Environmental Communication: A paper city to tell about energy efficiency.

‘Energy efficiency house renovations’ is not the sexiest topic. But it is very important in the battle against climate change. Moreover, it can save money. Hungarian agency BEE made a campaign video about it. And it looks like they’ve had a lot of fun making it.

Instead of the overused animation techniques or info-video styles, they built a 3D mock-up city entirely from paper. They created more than 120 small paper houses, cutting out more than 2000 tiny windows and doors. The video features not only houses, but also a paper pig, cars, a bus stop, solar panels, and even a bathtub, sink and a paper-painting.

The video emphasizes through simple messaging, how different actions can help not just in reducing CO2 emissions, but also for families to cut their energy costs.
The project was completed with their main partner Energiaklub.


The original Hungarian version:


Agency:
BEE Environmental Communication







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