Onstuimig

A True Story is a moving one

Posted by Claire | 14-08-2012 01:32 | Category: Health



In 2011, Irish couple Mary and Tony Heffernan lost their five-year-old daughter Saoirse to a disease you’ve probably never heard of: Battens Disease is an extremely rare inherited disorder of the nervous system that is almost always fatal. Tragically, Tony and Mary’s three-year-old son Liam is also afflicted.

image

The Heffernans found very few resources on Battens Disease when their daughter was diagnosed, and founded Bee for Battens: The Saoirse Foundation to assist families like their own. Battens Disease is so rare, many doctors are unaware of it.

“A True Story” is an emotional 45-second video created to support the foundation’s “online campaign for raising awareness & supporting those affected by Battens disease.”

The illustrations and animation were created by artist Mick Minogue. Director Albert Hooi then digitally arranged hundreds of photos against music by singer-songwriter Lisa Hannigan. I like the nostalgic, arts & crafts feel. Like any good true story, it moves the audience. When I passed this video around, everyone visited the website to learn more.

Last month the Heffernans received the news that despite experimental brain treatment, Liam’s condition will continue to deteriorate.



Advertiser:
Bee for Battens
Additional credits:
Credits:
Voice Over by : Saidhbhe O'Shea
Shot and edited by Albert Hooi
Illustration and animation by Mick Minogue
Music By Lisa Hannigan - Song Lille
(P) and (C) Lisa Hannigan Hoop Recordings: Permission







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)