This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again.
Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition.
To make the people of France aware of the situation ACF use the tagline “Objects in mirror are closer than they appear”.
And for the campaign they use various items like print ads, outdoor ads, web banners, Facebook and a web video. But the two most notable items are the tweet and guerrilla action.
ACF asked to use the hashtag #actionsahel to spread the word. This webpage, with some French celebs, bloggers and media channels, is available for making it more powerful. From the webpage is possible to send a tweet to one or more of the mentioned persons. It looks like this:
“@FredCavazza: 15 millions de personnes en danger de mort au #Sahel. Aidez-les à ne pas sombrer dans l’oubli #actionsahel @ACF_France”
On Saturday May 19 all solidarity tweets reveal on a giant billboard. This panel will be visible on the European Night of Museums, at the Cité des Science in Paris.
The second part of the action from ACF is still secret. More information about it on May 22.
Action contre la Faim
Agency: Nicolas Couvret / Jennifer Pigeard
Creative director: Nicolas de Dampierre
Art direction: Giselle Navarrette
Client: Anne Degroux / Nolwenn Poupon
Photography: Marc Gouby
Live Tweet Production: Get Sound