Advertiser: Aides Agency: TBWA\Paris Additional credits:
Executive creative director: Eric Holden, Remi Noel
Art director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency producer: Virginie Charlard, Maxime Boiron
Production: Wanda Production Paris
Director: Yoann Lemoine Source: Viralmente
An absolute delight of an ad, France! The U.S. could really use this frank and honest approach to sex if it really wants to fight the spread of HIV and other STDs.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.