Advertiser: Aides Agency: TBWA\Paris Additional credits:
Executive creative director: Eric Holden, Remi Noel
Art director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency producer: Virginie Charlard, Maxime Boiron
Production: Wanda Production Paris
Director: Yoann Lemoine Source: Viralmente
An absolute delight of an ad, France! The U.S. could really use this frank and honest approach to sex if it really wants to fight the spread of HIV and other STDs.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.