Aides: Naughty Graffiti

Posted by Marc van Gurp | 19-01-2010 22:12 | Category: Health

Another great video made by TBWA\Paris for the French Aids awareness organization Aides. But this time in totally different style.
Message remains the same: protect yourself with a condom.

Related Aides posts:
- Aides: Explore, just protect yourself
- Explore but protect yourself
- Aides: my sweet lollipop
- Protect yourself
- Parole de séropositifs
- Aids awareness II: the gay version

Additional credits:
Executive creative director: Eric Holden, Remi Noel
Art director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency producer: Virginie Charlard, Maxime Boiron
Production: Wanda Production Paris
Director: Yoann Lemoine


Comments about Aides: Naughty Graffiti

An absolute delight of an ad, France! The U.S. could really use this frank and honest approach to sex if it really wants to fight the spread of HIV and other STDs.

Place my bet for 2010 best of!

Posted by Tammi L Coles | 20-01-2010 16:32

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)