Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.
See the male version (which works for straight women, gay men and MSM alike) after the break.
Related campaign from the Finnish AIDS council: Explore the body map safely.
Hiv-säätiö/Hiv-tukikeskus (Facebook - in Finnish)
Faceblog (in Italian)