The best of non-profit advertising and marketing for social causes

AIDS campaign takes a different look at “social diseases”

Posted by Tom Megginson | 2-02-2012 15:48 | Category: Health

Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.

See the male version (which works for straight women, gay men and MSM alike) after the break.

Related campaign from the Finnish AIDS council: Explore the body map safely.

Advertiser:
Hiv-säätiö/Hiv-tukikeskus (Facebook - in Finnish)
Agency:
McCann Helsinki
Source:
Faceblog (in Italian)

Comments

This has got to be one of the worst cases of slut shaming I’ve ever seen. This is awful on several levels, it assumes that I women should have fewer partners than men (20 vs. 35). It seems to indicate that just because someone has had a certain number of partners they are automatically unsafe, and therefore some might think “she’s safe, she’s only has had sex with 2 other guys”
There is nothing good about this ad campaign.

Posted by Troy | 26-02-2012 18:28

Fuck you, Troy.

Posted by Zach | 26-05-2012 08:00

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.