The best of non-profit advertising and marketing for social causes

All of this will come true unless we choose to reverse it

All of this will come true unless we choose to reverse it

This video named ‘Lost generation’ was created for the AARP (American Association of Retired People) U@50 video contest last year and placed second.
So simple and yet so brilliant.

It is based on the Argentinian Political Advertisement “The Truth” by RECREAR.

The video won the silver lion in the Cannes Lions Contest 2006 (see below).
Agency: SAVAGLIOTBWA, Buenos Aires
This Center-right politician Lopez Murphy from Recrear wasn’t elected. His nickname: The Bulldog. His website: El Bullblog.

Thanks Ben and Sandra.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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