Onstuimig

All I ask is why?

Posted by Marc van Gurp | 20-01-2008 20:00 | Category: Animal rights, Environment



Comparing situations, the well known communication technique and in this case very powerful. In this video for the Australian World Wildlife Fund meant for fundraising a women tells about her miserable life. Pregnant, no shelter, no food, husband died recently.
“All I ask is why?”
“This is not her story.”



Advertiser:
WWF Australia
Agency:
Leo Burnett Sydney
Additional credits:
Executive Creative Director: Mark Collis
Art Director: Kieran Antill
Copywriter: Stephen Coll
Agency Producer: Adrian Shapiro
Director: Sam Bennetts
Production: The Feds
Source:
10Ad




Comments


Comments about All I ask is why?

Very well done, again.

Posted by James | 20-01-2008 21:59

Comments about All I ask is why?

love this technic of comparison !

Posted by ipub | 21-01-2008 22:09



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