I agree with David Gianatasio from AdFreak that Alzheimer Disease generates powerful campaigns because it’s insidious and takes such a heavy toll.
My father suffered from this terrible disease in the last decade of his life. I know now that what most campaigns visualize are only the first stages. I never saw a campaign showing the stage of losing everything.
This ad came from Groupo Ermita in Guatemala. “If they could help themselves, we wouldn’t ask you” shows a women looking for herself.
Wurmser Ogilvy & Mather, Guatemala
Creative Director: Ramiro Eduardo
Art Director / Photographer: Alex Barrera
Copywriters: Alex Barrera, Ramiro Eduardo
I Believe in Advertising