Onstuimig

Alzheimer Sticky Notes Wall

Posted by Marc van Gurp | 23-01-2011 18:06 | Category: Elder Issues, Health



I have seen the use of post-it notes in a campaign before but can’t remember where, honest (...).
Vancouver based agency Rethink made this 30-ft wall of sticky notes that spelled “Remember”. It was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.’s annual Walk for Memories.

Alzheimer Sticky Notes Wall


Alzheimer Sticky Notes Wall

Alzheimer Sticky Notes Wall


Advertiser:
Alzheimer Society of B.C.
Agency:
Rethink, Vancouver- Canada
Additional credits:
Creative Director: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves




Comments


Comments about Alzheimer Sticky Notes Wall

Post-it and Alzheimer :
http://www.coloribus.com/adsarchive/casestudy/cancer-foundation-post-it-man-13388205/

Posted by joelapompe | 23-01-2011 21:04



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)