The best of non-profit advertising and marketing for social causes

Alzheimer Sticky Notes Wall

Posted by Marc | 23-01-2011 18:06 | Category: Elder Issues, Health

I have seen the use of post-it notes in a campaign before but can’t remember where, honest (...).
Vancouver based agency Rethink made this 30-ft wall of sticky notes that spelled “Remember”. It was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.’s annual Walk for Memories.

Advertiser:
Alzheimer Society of B.C.
Agency:
Rethink, Vancouver- Canada
Additional credits:
Creative Director: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves

Comments

Post-it and Alzheimer :
http://www.coloribus.com/adsarchive/casestudy/cancer-foundation-post-it-man-13388205/

Posted by joelapompe | 23-01-2011 21:04

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