I have seen the use of post-it notes in a campaign before but can’t remember where, honest (...).
Vancouver based agency Rethink made this 30-ft wall of sticky notes that spelled “Remember”. It was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.’s annual Walk for Memories.
Alzheimer Society of B.C.
Rethink, Vancouver- Canada
Creative Director: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves