The best of non-profit advertising and marketing for social causes

Alzheimer’s Research UK wants you to share this film about an orange

Alzheimer’s Research UK wants you to share this film about an orange

There is actually just one message in this new campaign video from Alzheimer’s Research UK. It is about the claim that dementia is just an inevitable part of ageing. This claim is canceled out by a comparison between the human brain and an orange.

In fact, the brain of a person with Alzheimer’s is so damaged, it weights a 140 grams less than a healthy brain. That’s about the weight of an orange. It is the prove that it is a physical disease and not part of ageing.

To spend this important message the charity ask the British public to #sharetheorange.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

We use Cookies - By using this site or closing this you agree to our Cookies policy.
Accept Cookies
x