The best of non-profit advertising and marketing for social causes

Alzheimer’s ad shows a life in brain scans

Posted by Tom Megginson | 12-12-2012 22:41 | Category: Fundraising

This PSA for the Alzheimer Society of BC is simple, beautiful and moving:

Created by Rethink in Vancouver, Canada, the ad is a kaleidoscope of life experiences. In their own words:

Think about your most cherished memories. Now think about how terrible it would be to lose them. In this PSA for the Alzheimer Society of B.C., a brain scan reveals a lifetime of memories that could be lost to Alzheimer’s disease.

Advertiser:
Alzheimer Society of B.C.
Agency:
Rethink Canada
Source:
Adbuzz

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.