This PSA for the Alzheimer Society of BC is simple, beautiful and moving:
Created by Rethink in Vancouver, Canada, the ad is a kaleidoscope of life experiences. In their own words:
Think about your most cherished memories. Now think about how terrible it would be to lose them. In this PSA for the Alzheimer Society of B.C., a brain scan reveals a lifetime of memories that could be lost to Alzheimer’s disease.
Alzheimer Society of B.C.