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Aman Ki Asha: Destination Peace

Posted by Noah Scalin | 20-01-2010 15:00 | Category: Activism, Politics, Peace & Conflicts

Aman Ki Asha is a new campaign initiated by The Times of India and the Jang Group (Pakistan’s largest newspaper organization) to help create “a stronger Track 2 in the diplomatic and cultural relations between India and Pakistan”. More information about the campaign, which features full-page newspaper ads (shown below) can be found HERE.


Times of India/Jang Group
Taproot India
Additional credits:
Director: Vinil Mathew


Comments about Aman Ki Asha: Destination Peace

Hello frnds. It’s been long dat both nations hav been talking abut frndship. So lets open our arms nd invide our brothers n sisters from across d borders.
Lets erase these boundries, let one b free to travel from lahore to delhi.
Yaad aate h vo din, vo dilli vo karachi ki sadake, jin pr na jane kitne dil salamat the.  Vo pindi se amritsar tak k safar, vo ‘salam valekum’ or ‘namaste’ ki gung, kaha gaye vo din….. Vo chain ke din. Ab mujhse mashaalah kahega kon, ab mere sapno me aayega kon…..
Evry indian lik me wants to ask evry person from pak. dat how hav they spent these day after partition, were they ever think of their brother in dis part of world….
it’s a req. From me plz do evrything possible to bring to beautiful nations together…

Posted by Sumit chaudhary | 23-01-2010 17:09

Comments about Aman Ki Asha: Destination Peace

Hello frds,
I hope one day we come up from thse dirty politics, and build a relationship with each other which is more human…

I have written few lines, want to share with all of you…

Suna hai ki sarhad ke paar koi desh hai….
Sunte hai ki vahan bhi apne jaisa hi, bhesh hai…

Mahekte hai Gulab vahan bhi…
Khikhilata hai bachpan vahan bhi…

Gunjati hai vahan bhi koyal ki boli…..
Kehte hai vahan bhi kheli jati hai Holi…

Jamti hai yaroon ki mehfil vahan bhi…
Ladaye jate hai pench vahan bhi….

Gumaye jate hai balle vahan bhi..
Udaye jati hai gilliyaa vahan bhi…

Suna hai ki sarhad ke paar koi desh hai….Sunte hai ki vahan bhi apne jaisa hi, bhesh hai…

Kehte hai, sunee jati Galib ki Gajjal vahan bhi…
Gungunaye jate hai Guljar ke bol aaj bhi…..

Banti hai vahan bhi sahaliyo ki toli…
Sunati hai Dadi vahan aaj bhi lori…

Bati jati hai kushiya vahan bhi..
Bhulaye jate hai gum aaj bhi…

Churate hai aankeen vahan bhi do humjoli..
Boli jati hai jab aankoon ki boli…

Kehte hai ki vahan ke logon mein bhi hai ek ASHA…
Apno se milne ki ASHA… Saath gungunane ki ASHA…
Dooriyo ko mitane ki ASHA… Aasuo ko pochne ki ASHA…
Gum ko bhulane ki ASHA….

Kehte hai ki vahan ke logon mein bhi hai ek ASHA…

Posted by abhinav tak | 24-01-2010 09:07

Comments about Aman Ki Asha: Destination Peace

This has been my favourite ad on this last 3 month trip to India… I cried the first time I saw it!

Superbly crafted and a poignant reminder that the two countries were once the same nation. The print ads for the musical events were exquisite too but unfortunately I haven’t been able to track them down online.

Posted by Meena Kadri | 1-02-2010 11:18

My comment


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