The best of non-profit advertising and marketing for social causes

Amnesty International advertises the clumsy way because Superheroes don’t exist

Amnesty International advertises the clumsy way because Superheroes don’t exist

Amnesty International advertises the clumsy way because Superheroes don’t exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!

Amnesty International advertises the clumsy way because Superheroes don’t exist

The campaign is also guided with guerrilla elements in bookstores, you shops and supermarkets.
Products representing superheroes carry the campaign message: Superheroes don’t exist.

Amnesty International advertises the clumsy way because Superheroes don’t exist

More heroes in social advertising:
Ajude os super-heróis
Water Saving Hero
Unsung heroes
Super Mamika
Coalfinger
Our patients need heroes to save them
You don’t have to be a superhero to help
The new ‘Embrace Life’: Stay A Hero
Catch the supervillain (in your breasts)
Foreskin Man and the battle over a very politicized piece of skin
Comic books “for the cure”  #Pinkverts
‘80s cartoon characters talk about “bad touching”
Imagine if we valued nurses the way we value sports heroes
Donating, the act of heroism

Advertiser:
Amnesty International Belgium
Agency:
AIR Brussels

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