The best of non-profit advertising and marketing for social causes

Amnesty International : Flag

Posted by Dan Matutina | 17-07-2008 14:59 | Category: Human rights

“No one will keep us from seeing.”

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The use of flags as visuals have been a bit overused now, but this new campaign from Amnesty International is fresh on the execution side.

Advertiser:
Amnesty International
Agency:
Air Brussels-Paris, Belgium
Additional credits:
Creative Director / Copywriter: Véronique Sels
Art Director: Marine Vincent
Photographer: Chris Van Beek
Graphic Designer: Oliier Gillard
Published: April 2008

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Comments

Great campaign!

Posted by Sebastian | 17-07-2008 22:02

"Fresh on the execution side”? For Amnesty International? I presume that pun was intended.

Interesting development. I used to work at Amnesty International UK (over 10 years ago) and there was a policy of not using national flags in illustrations to support AI’s campaigns. Something to do with respect due to a national institution , although I don’t recall the precise reason. Looks like that policy has changed. Anyone know when and why?

Posted by Howard Lake | 4-08-2008 00:48

Falto el de mexico…

Posted by Mexican | 11-02-2009 00:59

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