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Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Posted by James David Morgan | 30-06-2009 16:27 | Category: Abuse, Design

Billed as “the first poster that responds to people looking at it,” Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

The poster, titled “It Happens When Nobody Is Watching,” has been criticized for its being one of a kind (as opposed to a full campaign) and accused of pandering for an award (which it won). Berliners, be on the watch, this poster is displayed at a bus stop in your city. Have you seen it? What do others think of its efficacy?

Advertiser:
Amnesty International
Agency:
Jung von Matt
Source:
SignalFire by Provisions Library

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Comments

Weel, I’m from Berln and I saw a few of these billboards. The were out for only a short time, but I can remember at least 3 of them. It’s really funny to interact with the poster, it entertains you while you’re waiting for the bus. Although the poster’s topic isn’t funny at all. I think, the idea is great.

Posted by Hans | 9-07-2009 10:14

I love these posters! Really impressive idea!

Posted by Sumo Mann | 9-07-2009 10:15

really gud!

u must send this ad to 11th International concerned communicator award, a social print advertising award for creative professionals.
there is no entrance fee and moreover a chance to win US $ 11000. all you need to do is to fill the entry form which you could download from http://www.concerned communicator award and send it along with ur ad to or
last date for sending your entry is 5 sep 2009.

Wish you all the best!

Posted by elli | 29-08-2009 14:39

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.