Social advertising and non-profit campaigns from around the globe

Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Posted by James David Morgan | 30-06-2009 16:27 | Category: Abuse, Design

Billed as “the first poster that responds to people looking at it,” Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

The poster, titled “It Happens When Nobody Is Watching,” has been criticized for its being one of a kind (as opposed to a full campaign) and accused of pandering for an award (which it won). Berliners, be on the watch, this poster is displayed at a bus stop in your city. Have you seen it? What do others think of its efficacy?

Advertiser:
Amnesty International
Agency:
Jung von Matt
Source:
SignalFire by Provisions Library

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Comments

Weel, I’m from Berln and I saw a few of these billboards. The were out for only a short time, but I can remember at least 3 of them. It’s really funny to interact with the poster, it entertains you while you’re waiting for the bus. Although the poster’s topic isn’t funny at all. I think, the idea is great.

Posted by Hans | 9-07-2009 10:14

I love these posters! Really impressive idea!

Posted by Sumo Mann | 9-07-2009 10:15

really gud!

u must send this ad to 11th International concerned communicator award, a social print advertising award for creative professionals.
there is no entrance fee and moreover a chance to win US $ 11000. all you need to do is to fill the entry form which you could download from http://www.concerned communicator award and send it along with ur ad to or
last date for sending your entry is 5 sep 2009.

Wish you all the best!

Posted by elli | 29-08-2009 14:39