The best of non-profit advertising and marketing for social causes

Amnesty International: The projection

Posted by Marc | 16-03-2011 23:40 | Category: Human rights

The hardhitting final moments of a man’s life in this new video from Amnesty International. It marks the 50th anniversary of Amnesty International.
It is directed by Wilfrid Brimo on a concept from agency La Chose, and production of Wanda and post-production Mikros Image.

We have seen it before, the reverse technique, in this case a good way of what can be done with simple actions like signing petitions.

Advertiser:
Amnesty International
Agency:
La Chose
Source:
Com-nonprofit

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.