The best of non-profit advertising and marketing for social causes

Amnesty: See No Evil

Posted by Marc | 11-09-2008 21:22 | Category: Human rights

We had some tresspassers here lately who thinks all human rights ngo’s are fighting against Russia and China. A litlle short-sighted don’t you think?
Look at these ads from Amnesty International.
See no evil? Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Advertiser:
Amnesty International
Agency:
Lins, Malaysia
Additional credits:
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson
Source:
I Believe In Advertising

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Comments

That - is pretty dang cool! and very creative. Thanks Marc!

Posted by Alex, aka SocialButterfly | 11-09-2008 22:44

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.