The best of non-profit advertising and marketing for social causes

Amnesty: The problem won’t get smaller by clicking it away

Posted by Marc | 3-01-2010 00:49 | Category: Human rights

An old trick used with this banner campaign from Amnesty International.
“It will only get smaller if we all stand up for human rights.”

Advertiser:
Amnesty International
Agency:
Serviceplan, Munich, Germany
Additional credits:
Creative Directors: Joachim Schöpfer, Danusch Mahmoudi
Art Directors: Martin Kleint, Michaela Gressbach
Photographer: Stuart Franklin, Magnum Photos
Programming: Rolf Eggers

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Comments

Great video. Everyone should watch this once.

Posted by Rinnell Garrett | 5-01-2010 08:36

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.