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Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 20:24 | Category: Human rights



Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.


The Dalai Lama says that: A man who doesn't own a Rolex by age 50 has wasted his life in this ad from Amnesty International Belgique Francophone.

Karl Lagerfeld says: A Hawaiian shirt and flip-flops are the height of elegance in this ad from Amnesty International Belgique Francophone.


Advertiser:
Amnesty International Belgium
Agency:
Air
Additional credits:
Creative directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Creation: Catherine Quadens, Jean-Marc Wachsmann
Retouching: François-Olivier Dedeyn
Account: Julie De Smedt
Creative Producers: Anne Gruszow
Keywords:
- - - - - - - -



Comments


Comments about Amnesty's

Im sorry to say but this images is just horrible and revolting! How can Amnesty possible call me to torture somebody? This is a completly bad taste campaing and not worthy for an organisation like Amnesty. STOP THIS!

Posted by Corinne Bucher | 18-06-2014 09:21

Comments about Amnesty's

Corinne Bucher, are you and idiot? or is that sarcasm?

Posted by no spam | 18-06-2014 17:42

Comments about Amnesty's

Corinne, the headline is not an invitation to torture anyone. It is not a call-to-action, it is stating a fact about the futility of torture.

Posted by Tom Megginson | 18-06-2014 19:53

Comments about Amnesty's

Guys, the poor girl is not English and surely can barely speak 3 words in English without making a fool of herself, let alone writing it. Don’t be too harsh on her, she already has the burden of herself to carry through life…

Posted by Christophe | 25-06-2014 09:31



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