“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”
This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.
Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”
What I’d really like to know is if the celebrities had any say in the use of their images.
Amnesty International Belgium
Creative directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Creation: Catherine Quadens, Jean-Marc Wachsmann
Retouching: François-Olivier Dedeyn
Account: Julie De Smedt
Creative Producers: Anne Gruszow
amnesty international - Belgium - celebrity endorsement - dalai lama - Europe - français - iggy pop - karl lagerfeld - press release