Social advertising and non-profit campaigns from around the globe

An employee is not a tool

Posted by Jeroen | 5-11-2008 02:41 | Category: Corporate Social Responsibility, Discrimination, Human rights, Social aid, Third world

“An employee is not a tool.
Support 11.11.11 in their battle for decent/dignified work”

more after the break

This Belgian campaign is a prolongation of an international campaign for decent (dignified?) work launched in januari 2007 at the Worldwide Social Forum in Nairobi. 11.11.11 Is a Flemish organisation combining all organisations working on the North vs South issues.

The campaign also includes a website (Dutch and French) and two amusing yet painful radio PSAs, available in Dutch only.

- Can I help you?
- I’d like to buy a batch of telephone operators.
- For use in sales or as a helpdesk?
- It’s actually for a promotional campaign.
- In that case I would rent, I’ve got some really good men from eastern China…
...
An employee is not a tool.
Support 11.11.11 in the battle for decent work. Help us on account number 000-000011-11

- Excuse me sir.
- What can I do you for?.
- I heard you’re selling cheap Polish labourers…

This campaign was made by goodwill. All parties involved did the work for free. Hence the long credit list, they - at least - deserve the visibility.

A big plus about this campaign is how easy the people at 11.11.11 made it to distribute it. Something which might seem but sadly isn’t that evident and sometimes even a problem. Even in this day and age.

Update
Houbi points to another iteration of this campaign on hebbes, one of the larger Belgian online marketplaces. It’s in Dutch but I guess you can catch the idea…
I’ll get you started, the object for sale is called “Multifunctional employee”.

See it live here.

Advertiser:
11.11.11
Agency:
VVL BBDO
Additional credits:
Production company: Caviar
Regisseur: Andreas Hasle
3D/Postproduction company: Herman Germys, Greet Van Thillo en Inge Theylaert
Sound postproduction: Sonicville
Sounddesign: Yves De Mey
Rigging: DRAGONE
Acrobate: Maria Hippolyte, Ali Salmi Osmosiscie France
DOP/camera: Otten Patrick
Gaffer: Steven Frederickx
Grip: Kurt Reybroeck
Décor: Yves Verstraete
Styling: Vanessa Evrard
Make up: Hilde Van Hees
Location Manager: Thomas Coppejans
Casting: Wantedd en Dag Casting
Studio + materiaal: Alfacam
Grip material: KGS Brussel
Light: Spots Unlimited Vilvoorde
Cherry Picker: Maes Hoogwerkers
Helmets: Overtoom International Belgium
Cars: Garage Jennes Machelen, Dockx CTR Wilrijk
Rawstock: Kodak Zaventem
Labo: Studio l’Equipe Brussel
Voice Overs: Alexandre Van den Abeele, Koen Van Impe

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This is a really good message! I am impressed with the passion that all those involved in this work must have had. The image is really one that sticks in our minds...and I can only hope that it starts to make employers think!

Posted by Jessica | 6-11-2008 16:28

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.