Osocio NL

An interactive guide to destroying your body with cigarettes

Posted by Tom Megginson | 11-09-2012 17:01 | Category: Health



Cancer Society of Finland: An interactive guide to destroying your body with cigarettes

In the fight to prevent teen smoking, it’s sometimes hard to decide which consequence to focus on. Cancer? It’s probably decades away. Fertility? They’re trying not to conceive, thanks. Appearance? Sure, it might break through. But isn’t that rather superficial?

It’s also a challenge to get the tone right. Shock ads can (and often do) backfire. A positive approach is great, but does it address something substantive?

This interactive digital campaign by Helsinki’s 359 attempts to do it all. It offers interactive male and female bodies with a simple slider that allows the user to visualize health or illness in the bodily systems of their choice.

The agency posted this explanation on Ads of The World:

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?

Especially when it comes to impotence:

Cancer Society of Finland: An interactive guide to destroying your body with cigarettes

The application also allows you to zoom in and out, so if you really want to see what’s going on (or, more likely in the case of teens, zoom in on the boobies and crotches) you can.

Cancer Society of Finland: An interactive guide to destroying your body with cigarettes

Overall, it’s a nice educational tool. It allows self-directed education, with good balance of digital eye candy and hard facts. And, in addition to Finnish and Swedish, they were kind enough to add an English version for the rest of the world.



Advertiser:
Cancer Society of Finland
Agency:
358, Helsinki, Finland
Additional credits:
Creative Director: Erkki Izarra
Art Directors: Maria Friedman, Ville Kovanen
Copywriters: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer: Pol Sosona
Producers: Krista Durchman, Peggy Petrell
Photographer: Kimmo Syväri
Production company: !noob
Source:
Ads of The World







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)