Social advertising and non-profit campaigns from around the globe

And what did you do against cancer?

Posted by Marc | 27-01-2010 22:51 | Category: Health

Did you wash your hands after taking the mail?
Did you choose a password containing at least 15 numbers and 17 letters?
Did you turn off the gas? Are you sure of it?
Did you call your son at least 4 times?
Did you go back to check if you locked the car?
Did you remember to move the thesaurus dictionary slightly to the left?
Did you kill off all the mites hidden in your home?

And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis con save your life.

Italian League for the Fight Against Cancer (Lega Italiana per la Lotta Contro i Tumori / LILT)

Advertiser:
Lega Italiana per la Lotta Contro i Tumori
Agency:
TBWA/ITALIA, Milan, Italy
Additional credits:
Executive Creative Director: Paul Wauters
Copywriter: Anna Palamà, Gabriele Caeti
Art Director: Cristina Baccelli, Rossana Tocchi
Design: H-57

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.