“Don’t buy exotic animal souvenirs.”
Simple and effective print.
http://osocio.org/images/uploads/wwfblood.jpg
Print this article Send this article to a friend 
Twitter
Digg
del.icio.us
Stumble It!
Facebook 
Actually, this doesn’t strike me as a well-designed ad, for the simple reason that the immediate impression conveyed by a quick look at the image--flipping through a magazine, say--is that of a woman trailing blood as she walks. There’s a serious potential for an unfortunate associative link here, one that I imagine would lead most ad directors to veto this pic.
Posted by Jeff Trexler | 20-09-2008 05:55
Hey Jeff,
The ivory earrings the lady has tried to hide in her bag are leaking the blood of the elephant they were made of.
That’s hard indeed. And it’s probably harder then most WWF campaigns, but I don’t see this as being negative for the brand.
To me this ad is saying that buying exotic animal souvenirs is dead serious.
But that’s just how I see it.
We love comments here on osocio, so feel free to disagree (and post) =)
Posted by Jeroen | 21-09-2008 23:55
Ad offering ‘Native Extraction Service’ condemned
( 0)
I’m shaving my head for childhood cancer
( 0)
Brazilian newspaper insists on criticisms of social game’s Haiti campaign
( 0)
We want facebook to use 100% renewable energy
( 0)
Practical guide: Social by social
( 0)
Flying for Kosovo
( 0)
Life below 600 px
( 0)
New Book: Designing for the Greater Good
( 0)
Howard Zinn, 1922-2010
( 0)
Straight Women are Women, Gay Women are Gay, and All Women are Men
( 0)
Font Aid IV: a Call to Action for Haiti
( 0)
How can designers help Haiti?
( 0)
26 Well Designed Websites that Help Haiti
( 0)
Top 10 Marketing Mishaps in the past ten years
( 0)
Top 10 defining moments of the decade
( 0)
Follow Osocio at Twitter
