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Animal souvenirs

Posted by Jeroen | 19-09-2008 21:27 | Category: Animal rights

image
“Don’t buy exotic animal souvenirs.”

Simple and effective print.

http://osocio.org/images/uploads/wwfblood.jpg

Advertiser:
WWF
Agency:
LOWE GGK (Warsaw, Poland)
Source:
I Believe In Advertising


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Comments about Animal souvenirs

Actually, this doesn’t strike me as a well-designed ad, for the simple reason that the immediate impression conveyed by a quick look at the image--flipping through a magazine, say--is that of a woman trailing blood as she walks.  There’s a serious potential for an unfortunate associative link here, one that I imagine would lead most ad directors to veto this pic.

Posted by Jeff Trexler | 20-09-2008 05:55

Comments about Animal souvenirs

Hey Jeff,

The ivory earrings the lady has tried to hide in her bag are leaking the blood of the elephant they were made of.
That’s hard indeed. And it’s probably harder then most WWF campaigns, but I don’t see this as being negative for the brand.
To me this ad is saying that buying exotic animal souvenirs is dead serious.

But that’s just how I see it.

We love comments here on osocio, so feel free to disagree (and post) =)

Posted by Jeroen | 21-09-2008 23:55



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