The best of non-profit advertising and marketing for social causes

Animals are not clowns

Animals are not clowns

chimp

A combined campaign from two Portuguese animal rights organisations: Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA).
Copy (by the Hidden Persuader): “Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds. A big round of applause for the flaming hoops, the injuries and the electric shocks. Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions. Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress. All the fun of the circus travelling from city to city exhibiting animals as human caricatures. Clowning around that’s no fun at all.
Animal circuses, don’t be part of the show.”

lion

baby-seal

Advertiser:
Acção Animal
Agency:
MSTF Partners
Source:
AdArena

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