The best of non-profit advertising and marketing for social causes

Animals: For long eyelashes

Animals: For long eyelashes

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This campaign is from the Czech animal rights organisation Svoboda Zvírat and it’s about cosmetics tested on animals.
For long eyelashes / For luxuriant hair / For beautiful lips.

This Cosmopolitan look-a-like ads say: this is how 300.000 lab animals suffer each year.
Say no to cosmetics tested on animals.
The Svoboda Zvírat website gives more information about testing on animals, they published also a checklist with ‘good’ and ‘bad’ cosmetics.

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Below the billboard and a ad at a barbershop, the place to be for this campaign.

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Advertiser:
Svoboda Zvírat
Agency:
Publicis

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