Because sometimes we forget that climate change affects not only humans, but also animals.
“Global Warming. If we give up, they give up. www.quercus.pt”
Advertiser: Quercus Agency: McCann-Erickson Lisbon Additional credits:
Creative Director: Diogo Anahory / José Carlos Bomtempo
Copywriter: Diogo Anahory
Art Director: José Carlos Bomtempo
Tv Producer: Nuno Calado
Production company: Seagulls Fly São Paulo
Sound: Indigo Source: PtFolio
I realize that the video seeks to make the issue more emotionally gripping, but was anyone else besides me turned off by the use of suicidal imagery? To me there is a risk in using that imagery of alienating people and even having their message dismissed out of hand. When I see that imagery I focus on my own baggage and associations with that behavior and stop listening. Peanut gallery?
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.