The best of non-profit advertising and marketing for social causes

Animals

Posted by Armando Alves | 10-09-2008 17:14 | Category: Environment

Because sometimes we forget that climate change affects not only humans, but also animals.

“Global Warming. If we give up, they give up. www.quercus.pt”

Advertiser:
Quercus
Agency:
McCann-Erickson Lisbon
Additional credits:
Creative Director: Diogo Anahory / José Carlos Bomtempo
Copywriter: Diogo Anahory
Art Director: José Carlos Bomtempo
Tv Producer: Nuno Calado
Production company: Seagulls Fly São Paulo
Sound: Indigo
Source:
PtFolio

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Comments

I realize that the video seeks to make the issue more emotionally gripping, but was anyone else besides me turned off by the use of suicidal imagery? To me there is a risk in using that imagery of alienating people and even having their message dismissed out of hand. When I see that imagery I focus on my own baggage and associations with that behavior and stop listening. Peanut gallery?

Posted by Avi Kaplan | 11-09-2008 02:02

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