Social advertising and non-profit campaigns from around the globe

Animals

Posted by Armando Alves | 10-09-2008 17:14 | Category: Environment

Because sometimes we forget that climate change affects not only humans, but also animals.

“Global Warming. If we give up, they give up. www.quercus.pt”

Advertiser:
Quercus
Agency:
McCann-Erickson Lisbon
Additional credits:
Creative Director: Diogo Anahory / José Carlos Bomtempo
Copywriter: Diogo Anahory
Art Director: José Carlos Bomtempo
Tv Producer: Nuno Calado
Production company: Seagulls Fly São Paulo
Sound: Indigo
Source:
PtFolio

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Comments

I realize that the video seeks to make the issue more emotionally gripping, but was anyone else besides me turned off by the use of suicidal imagery? To me there is a risk in using that imagery of alienating people and even having their message dismissed out of hand. When I see that imagery I focus on my own baggage and associations with that behavior and stop listening. Peanut gallery?

Posted by Avi Kaplan | 11-09-2008 02:02

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.