Osocio NL

Another breast cancer campaign uses the issue as an excuse for erotica #Pinkverts

Posted by Tom Megginson | 24-10-2012 20:11 | Category: Pinkverts


The message of this PSA from Chile is basically “boobs… boobs… boobs… sex… boobs… women should have breast exams”.

It’s been done many times before. But I’m not sure anyone has been quite this over-the top with it:

The problem is the overarching message that women’s breasts exist for the purpose of men’s pleasure (and the occasional baby’s lunch), therefore they need men to save them.

There are no faces in the ad; just breasts. Because apparently that’s what we men really care about. (Even the campaign site’s “how to do an exam” graphics are porny.)

As Lisa Hix wrote on Jezebel, “Save the women, not the boobies”.

Por Amor a las Tetas
Lowe Porta, Santiago

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)