Osocio NL

Another hard-hitting child abuse PSA from the ISPCC

Posted by Tom Megginson | 17-09-2012 16:52 | Category: Abuse



ISPCC - Children believe what they are told

Here’s your Monday downer. This powerful performance by a young actress for The Irish Society for the Prevention of Cruelty to Children starts with a shocker, and gets more grim from there. If you have a child, or even just a heart, it’s difficult to sit through all 50 seconds of her sad verbal self-abuse.

This is the same organization behind last year’s brutal “I Can’t Wait Until I Grow Up” ad, featuring a little boy getting the crap beat out of him while delivering an emotionless monologue about stopping abuse. It was banned by the ASA.

According to the new campaign’s YouTube page, “The girl in the video encompasses the many stories we hear from children every day of the week, children who experience feelings of worthlessness, who feel unloved and feel they do not deserve to be happy.”

Unlike many similar ads, this one doesn’t give the viewer a clear way out. It just provokes negative emotions and leaves you there, wondering what you can do about it.

Apparently, what the organization asked of people when they launched the campaign last spring was to buy and wear an ISPCC Shield pin to raise funds and awareness. I wish they had somehow asked for more.

There are also radio PSAs, which can be heard here.



Advertiser:
The Irish Society for the Prevention of Cruelty to Children (ISPCC)
Agency:
Ogilvy Ireland
Additional credits:
Art Director: Laurence O'Byrne
Copywriter: Des Kavanagh
Regional Creative Director: Paul Smith
Production Company: Blinder
Director: Kieron J. Walsh
Producer: Michael Duffy
Producer; Juliette Bonass
DOP: Simon Walsh
Post production:Windmill
Editor:Philip Cullen
Grade: Matt Branton, Dave Hughes
Sound: Locky Butlerease
Source:
Ads of The World







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)