Onstuimig

Anti Smoking PSA ‘1,2,3’

Posted by Tatjana Vukic | 14-09-2012 19:44 | Category: Drugs



When I saw this Anti-smoking PSA I just thought if there in the (advertising) World is the manual “How to Do (or not to Do) a Stop Smoking Campaign”, the makers of this campaign didn’t read it. What ever their purpose was, the incredible “shock factor” that this advertisement delivers only demonstrates how horrible insensitive the idea of the campaign is! An Epic Fail! This won’t make me quit smoking but I hope this made those guys stop advertising. (more after the video)

Anti Smoking, “1,2,3” from Jordan Sharon on Vimeo.

image


This anti-smoking campaign is intended to be hard to watch by showing images of teenager girl who is playing russian roulette ... Is this campaign for teens?
Teens don’t think rationally about things. I am afraid the teenagers will see this advertising with other eyes than adults.
It’s just too much violence in this spot.

Another proof that smoking can also cause a worst possible anti smoking ads.

Directed By Jordan Sharon
Producer: Vinnie Singh
DP: Eric Robbins
Editor: Nicholas Wayman Harris

And here is another remarkable piece of work - same campaign - same failure

Anti Smoking PSA, “Belt” :30 from Jordan Sharon on Vimeo.


Agency:
Cousins




Comments


Comments about Anti Smoking PSA '1,2,3'

campaign

Posted by zack | 18-11-2013 14:06



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)