Around 100,000 people in Britain have HIV; 30,000 of these are African people. African communities in Britain have higher rates of HIV than almost any other community. That’s why the countries largest HIV and sexual health charity Terrence Higgins Trust launched a follow-up of the #TogetherSummer campaign targeting the black community.
The charity feel-good summer HIV prevention film portrays the everyday lives of members of the black African community in England. It features a group of friends enjoying the summer together, having fun and perhaps finding romance. The final message of the video is that anyone in the video could be affected by HIV and together we can stop it by regular testing, and protecting each other by using condoms.
The #TogetherSummer video and social media campaign will direct people to the It Starts With Me website which offers a tool to find the nearest testing clinic, and a quiz to tell you whether or not you need a HIV test.
Below the original not-targeted film.
Production company: Shape History
Director: Mike Buonaiuto
Editor: Arthur Lewin
Producer: Alex Thompson-Armstrong
Props: Jess Elcock
Post-production: Arthur Lewin
Director of Photography: Leighton Cox
Camera Assistant: Anastasia Marshall
Music: Jack Hawitt
Creatives: Calum McSwiggan, Taku Mukiwa