Are these anti-smoking ads too silly to work?

Posted by Tom Megginson | 11-04-2013 03:33 | Category: Drugs

Sukle Advertising & Design for the Wyoming Department of Health: anti-smoking ads

What can be said in an anti-smoking ad that hasn’t been said before? Although I’ve seen a few great new ideas lately, I’m not sure this campaign is one of them.

Created by Sukle Advertising & Design for the Wyoming Department of Health, these three PSAs use the absurdist style familiar to fans of Skittles or Orangina. In this case, however, the product is free pharmaceutical and personal help to quit smoking. I can see why the agency wanted to push the boundaries, because the message is a little dull. But do you think the weirdness could get in the way of clear recall?

Somebody had fun making them, anyway.

See the other two below:



Wyoming Department of Health
Sukle Advertising & Design


Comments about Are these anti-smoking ads too silly to work?

They definitely stand out and grab your attention. I think they’re memorable, but I’m a nonsmoker.

Posted by Cynthia Coleman | 11-04-2013 07:19

My comment


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