Onstuimig

Are these human trafficking ads over the line?

Posted by Tom Megginson | 22-09-2011 15:49 | Category: Abuse



image

This first one (via I Believe in Advertising, who also provided creative team credits)  is about the brutality and slave-labour conditions some women endure when they get caught up in human trafficking. The other two (after the break) take the graphic suffering even further, with line art depictions of men having sex with young girls in disgusting brothels.

I have two major reservations about this campaign. First, the cartoonishness of the execution seems to take away from the extreme gravity of the situation, reducing it to a “Where’s Waldo” level. Second, even a negative depiction of this kind of sexual activity might provoke an unintended reaction in the kind of people who would frequent such a place. (Check out the joking comments on the Copyranter source post.)

Oh, and a third one: ick.


image

image


Advertiser:
Traffick Lights
Agency:
BBDO Proximity (Singapore)
Additional credits:
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
Source:
Copyranter







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)