This is a very unusual video for an abandon dogs awareness campaign.
The story is simple: There are two kinds of people, those who admire dogs and those who hate them. No shades of grey here.
Some people live hypnotized by the love and dedication only man’s best friend can give.
Others choose to abuse and abandon him.
The chosen style is not that straightforward. Without the copy it could be a perfect night video for MTV. I love it but it makes me think. Is this working?
The copy at the end is refers to the campaign website which is very nicely made. Simple, good design and very clear about the message.
‘Are you Hypnotized?’ is an initiative of agency Proximity Digital in Partnership with FastForward They made it for Fundação S.Francisco de Assis, a Portuguese animal shelter.
Music: Buraka Som Sistema.
Fundação S.Francisco de Assis