The best of non-profit advertising and marketing for social causes

Are you obsessed with the right things?

Posted by Marc | 29-08-2010 18:30 | Category: Health, Women's Issues

Three clever ads with real body painting. The Breast Cancer Foundation of Singapore wants women to become obsessed with the one which is mostly forgotten: breast examination.

“Are you obsessed with the right things? The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”

Advertiser:
Breast Cancer Foundation of Singapore
Agency:
DDB, Singapore
Additional credits:
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
Source:
Copyranter

Comments

The “spot” one is really gross.

Posted by Tom | 29-08-2010 22:08

“Clever”? I think it’s just sexist. I wonder how many people would think it’s clever if these ads were addressing prostate cancer and featured painted dicks.

Posted by bachman | 30-08-2010 09:31

That’s not where the prostate is, bachman…

Posted by Tom | 30-08-2010 12:54

As a Stage 4 breast cancer survivor and someone who is now having to decide about mastectomy. I LOVE this art work! Clever way to get the point about breast screening

Posted by Amy | 20-02-2013 19:05

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