Osocio NL

Are your hand and your breast spending enough quality time together?

Posted by Tom Megginson | 11-12-2012 20:42 | Category: Corporate Social Responsibility



image

That seems to be the message of this rather whimsical breast health campaign from Mozambique, although the actual headline is a little less direct. Produced by DDB for Vodacom Fashion Week in that country, they have great illustration. Although the disembodied breasts and hands are really weird, they don’t appear to be sexualizing cancer. I’d love to see the original language version of these ads, however, to know if they lead to more useful breast self-exam information than the basics given on the “international” (English) posters that were shared on Ads of The World.


image

image

And while I know it’s unintentional on DDB Moputo’s part, I couldn’t help but be reminded of a scene from an old Woody Allen movie:

Sorry.


Advertiser:
Vodacom Mozambique Fashion Week
Agency:
DDB, Maputo, Mozambique
Additional credits:
Creative Directors: Zeca de Oliveira, André Coelho
Creatives: Alex de Andrade, Christiano Vendramine, Sara Vale
Illustrator: Maísa Chaves
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Marcia Uetela
Source:
Ads of The World







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)