Arrive alive: who’s driving

Posted by Marc | 27-02-2008 22:38 | Category: Road safety

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Ambient from Johannesburg, South Africa for the road safety organisation Arrive Alive.
Drunk driving contributes to 46% of all deaths and injuries on South African roads, mainly involving drivers between the ages of 18 and 30.
With a modest budget agency The Jupiter Drawing Room focused on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilet cubicles.


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Advertiser:
Arrive Alive South Africa
Agency:
The Jupiter Drawing Room, South Africa
Source:
Ads of the World


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Comments


Brilliant Campaig! May this contribute towards saving lives. I have been behind the development of the Arrive Alive Road Safety Website for 5 years and believe that we need to gather expertise from all over to create more awareness of road safety!!

Posted by Johan | 5-03-2008 07:31

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