Social advertising and non-profit campaigns from around the globe

Arrive alive: who’s driving

Posted by Marc | 27-02-2008 22:38 | Category: Road safety

Ambient from Johannesburg, South Africa for the road safety organisation Arrive Alive.
Drunk driving contributes to 46% of all deaths and injuries on South African roads, mainly involving drivers between the ages of 18 and 30.
With a modest budget agency The Jupiter Drawing Room focused on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilet cubicles.

Advertiser:
Arrive Alive South Africa
Agency:
The Jupiter Drawing Room, South Africa
Source:
Ads of the World

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Comments

Brilliant Campaig! May this contribute towards saving lives. I have been behind the development of the Arrive Alive Road Safety Website for 5 years and believe that we need to gather expertise from all over to create more awareness of road safety!!

Posted by Johan | 5-03-2008 07:31

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.