The best of non-profit advertising and marketing for social causes

Artist gives shape to his inner demons #mentalhealthweek

Artist gives shape to his inner demons #mentalhealthweek

It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”:




Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey on the mind (or soul) is as old as civilization. The characterization of depression as an ominous black dog goes back to Samuel Johnson, and was hauntingly referenced by Nick Drake almost 40 years ago (just before his death):

Toby Allen told Global News that he hopes to draw attention to mental illnesses that often get ignored or aren’t taken seriously.

“I found that drawing my worries and fears as little monsters would help me think about them differently and make my anxiety feel more manageable,” said Allen in an email to Global. “I began to work with these ideas and draw monsters that represented my worries and fears.”






The art can be seen and purchased online at Cargo Collective. A full transcription of each can be read at Global.

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies