Osocio NL

Artist Norm Magnusson brings his “signs of trouble” to The New York State Thruway

Posted by Tom Megginson | 25-02-2013 19:19 | Category: Activism

Artist Norm Magnusson brings his signs of trouble to The New York State Thruway
Image via this proposal

Almost three years ago, I profiled the work of American artist Norm Magnusson (no relation) and his I-75 Project. Along a highway in the American heartland,  Magnussen started posting custom historical plaques — his “art of social conscience” — at every rest stop.

As often happens with the topic of artistic activism, this became one of Osocio’s most popular posts of the time. So when I happened to stumble upon Magnusson’s new Kickstarter campaign, The New York State Thruway Project, I figured it was time to revisit his work.

In this project, Magnusson plans to install one of my ‘historical’ markers in each of the 27 travel plazas of the New York State Thruway.

He writes:

The Thruway connects the state’s two largest cities, New York and Buffalo, and passes by most of the rest of them: Albany, Schenectady, Utica, Syracuse, and Rochester.  Its mainline sections cover 496 miles and it is a major road for Canadian visitors to the U.S..  It’s the 5th busiest toll road in the country with about 271 million vehicles each year traveling more than 8 billion miles.

And here’s part of the artist’s statement:

The beauty of these sculptures is their ability to create contemplation. They get people to open their minds and to see some of today’s most pressing social and political issues from, perhaps, a different perspective.

The people who stop and read them are united by their intellectual curiosity even if they’re divided by partisan proclivities.

It’s a great extension of a very thought-provoking installation, and the Kickstarter page lets fans and supporters put their money where their mouth is. (As well as earn interesting rewards.)

Here’s his video pitch:

Norm Magnusson (Kickstarter)

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)