The best of non-profit advertising and marketing for social causes

At Kroger, loaded guns are safer than skateboards, ice cream, and bare chests

At Kroger, loaded guns are safer than skateboards, ice cream, and bare chests

Kroger-Skateboard

It’s hard to fathom why anyone thinks it’s a good idea for citizens to bring loaded weapons into public places. But many of the United States of America, it is considered a right.

Some national chains, like Starbucks, have asked that customers “no longer bring firearms into our stores or outdoor seating areas.” But others, such as the huge grocery chain Kroger, refuse to take a stand. So Moms Demand Action For Gun Sense in America are pushing for consumer action.

The campaign points out the absurdity of a store prohibiting things like skateboards, outside foods, and shirtlessness from their stores, to protect shoppers, while allowing loaded guns. “This inconsistency is particularly shocking given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm. In all states, but especially those where gun laws are lax, businesses have an obligation to protect their employees and patrons,” says Shannon Watts, founder of Moms Demand Action.

Kroger-Ice-Cream

It’s interesting to me, as a Canadian, that an American gun control group had Grey, Toronto, do the work for them. Gun control here is quite strict, and there is no right to bear arms.

Kroger-Topless

Moms Demand Gun Sense points to a poll conducted by Beneson Strategy Group that shows 64 percent of Kroger shoppers believe people should not be able to openly carry guns in Kroger. The campaign is running in the Cincinnati area this week during Kroger investor meetings.

Advertiser:
Moms Demand Action for Gun Sense in America
Agency:
Grey Toronto
Additional credits:
Chief Creative Officer: Patrick Scissons
Writers: Patrick Scissons, Graeme Campbell
Art Director: Logan Gabel
Agency Producers: Vikki Kuzmich (print), Erica Metcalfe (radio)
Account Team: Laura Rovinescu, Darlene Remlinger

Source:
Glossy Inc. (Press Kit)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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