Social advertising and non-profit campaigns from around the globe

Attention predators: undercover officers are online

Posted by Marc | 30-01-2010 23:01 | Category: Abuse

This multi-media campaign from Canada aimed at stopping child predators from soliciting children online. The campaign, entitled Predator Watch, is part of the work of the Children of the Street Society. It contains print and tv ads, posters and a web component. The last one is still under construction.

Advertiser:
Children of the Street Society
Agency:
Rethink, Canada
Additional credits:
Creative Director: Ian Grais / Chris Staples
Art Director: Lisa Lebedovich
Writer: Rob Tarry/ David Giovando
Broadcast Producer (in house): Ann Rubenstein/Laura Rioux
Production Company: Industry Films
Director: Bob Rice
Source:
Adland

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Comments

The tv ad is fantastic. It’s quick, not mellodramatic, but is very effective in playing on a predator’s worst fear.

Posted by scamps | 1-02-2010 01:56

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.