According to The Inspiration Room, this digital poster, painted by Archibald Finalist and celebrated portrait artist Mathew Lynn, was shared widely as a teaser campaign. Today, the Australian Indigenous Education Foundation revealed (AIEF) the campaign message:
Our campaign launches as Newspoll research reveals that two thirds of Australians believe they’ll never see an Indigenous Prime Minister in their lifetime.
Without quality schooling or university qualifications, the opportunity to become a politician or influential member of government – particularly a Prime Minister – evaporates.
AIEF – Australia’s most proven and scalable solution to reducing Aboriginal secondary education inequality and an important part of the Nation’s overall Indigenous education framework – has recently announced its plan to educate 7,000 Indigenous students.
There is also a video:
The ancestors of Australia’s Indigenous population first arrived on the island-continent 50,000 years ago. When Europeans began colonizing Australia in the 1780s, the native Australians were subjected to deadly exotic diseases, seizure of their lands, and sometimes enslavement or slaughter. (The indigenous people of Tasmania were completely wiped out by 1905.) They didn’t receive basic democratic rights in Australia until the mid-20th century.
In 2008, Australian Prime Minister Kevin Rudd made an official state apology to Indigenous Australians, stating “We today take this first step by acknowledging the past and laying claim to a future that embraces all Australians.”
As a Canadian, this campaign makes me wonder if I will ever see an Indigenous person lead my Parliament. Or a Native American President.
Australian Indigenous Education Foundation (AIEF)
Creative Partners: The Glue Society
Production company: Will O’Rourke
PR agency: One Green Bean
Special Advisor to AIEF: Nigel Marsh
The Inspiration Room