Osocio NL

Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health



Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:


According to The Western Australian, the original ads were powerful enough that The Tobacco Institute of Australia fought to have them banned in the 1980s, and briefly succeeded until copy was “altered slightly” and it was reinstated.

12.7% of West Australians older than 16 still smoke tobacco.


Advertiser:
Cancer Council of Western Australia
Additional credits:
Based on a 1979 concept by John Bevins, then of Ogilvy & Mather.
Source:
The West Australian
Keywords:
- - -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)